![]() Many were looking in particular for oversized blazers. The data from Taobao, which caters to a range of price points, including a good deal of inexpensive clothing, found that suits were a top choice for female customers. ![]() (Taobao originally published its findings on the Chinese social-media platform Weibo, as the South China Morning Post reported.) “According to Taobao transaction data, female consumers prefer more neutral and ‘masculine’ fashion items whereas male consumers are becoming more sophisticated and gravitate toward gender neutral, ‘China cool’ streetwear pieces,” says a translated copy of the report provided to Quartz. Among them was a surge in shoppers happy to overlook stereotypical gender ideas about who should wear what.įacebook waited until the Mueller report dropped to tell us millions of Instagram passwords were exposed In a new report, Taobao laid out the top trends it’s seeing. That volume gives it good insight into what sort of items shoppers are looking for in China, which is set to overtake the US as the world’s largest fashion market this year. The Alibaba-owned site is the country’s largest e-commerce marketplace, claiming 636 million active users in 2018 (pdf). Jing Daily‘s readers are industry leaders seeking to understand China’s complex and rapidly evolving luxury industry.In China, a lot of clothes shopping takes place online, and one of the leading sites where it happens is Taobao. Jing Daily seeks to understand how the definition of luxury, and by turn its consumption, are changing, how the digital landscape in China is developing, and how brands are adapting and taking advantage of those changes. The primary mission of Jing Daily is to understand the forces shaping the future of the luxury industry by bringing its readers the latest news, analysis, features, and reports exploring developments in that landscape. Launched in 2009, Jing Dailyis the leading digital publication on the business of luxury in China. The Jing Meta newsletter and webinars on the Metaverse and future retail have been particularly successful development as Jing Daily‘s core in-house team continues to grow and develop. This year, the publication has also established key new verticals covering the exciting developments in Web3, building upon the wellness/beauty, B2C, digital fashion that are also recent additions to the content pillars. In an effort to sustain the momentum in China and globally, Jing Daily will soon launch the visual rebranding of its digital and physical assets. This operation has been critical in harnessing real-time intel from the Mainland China fashion, retail, luxury and beauty markets for Jing Daily‘s audience in both its Mandarin and global English language channels. Since 2009, Jing Daily has established a core, on-the-ground, China editorial and business development team led by Derek Zhao and Charlie Gu. In this role, Zhang will also work closely with Jing Daily‘s China team based in Shanghai. Through her guidance and collaboration, Jing Daily is looking to strengthen its presence as media property, publisher, and agency of record across the globe. Her former media roles include Fashion Editor at the South China Morning Post, Prestige HK’s Editorial Director, and WestEast Magazine’s Managing Editor. Zhang brings over sixteen years of professional experience as an editor, journalist, advisor and consultant across sectors in luxury, fashion, culture, creative and consumer ecosystems.
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